บทบาทของสื่อชุมชนในการจัดการความรู้ของชุมชน กรณีศึกษาชุมชนในเขตอำเภอเมือง จังหวัดเชียงใหม่

Abstract

The study into roles of community media in managing knowledge of community aimed at studying pattern of activities in managing knowledge of community, government agencies, and private agencies concerned to take part in holding activities in managing knowledge of one’s own community and could build learning community and expand to be networks among communities with the researching issues in that the community media would be able to play roles in learning process and managing knowledge and changing to create knowledge that helps community to have happiness with the purpose to understand working procedures, methods of managing knowledge to community in best-practice communities including Sri Suwan Temple Community, and Hua Phai Community by studying procedure in managing knowledge and studying factors and conditions and roles of community media in the process of managing knowledge and implementing obtained pattern in trial community that was Ta Satoy Community. This study had stages in studying that were synthesis of knowledge concerned with learning procedures and conditions and factors concerned with managing knowledge, especially community media as a managing tool as follows: Stage 1 Understanding working procedures, methods of managing knowledge to community in best-practice communities including conditions of community media in determining procedures for managing knowledge to the community to be strong in various issues such as community business, social welfare, and intellect. Stage 2 Taking action to develop procedure, working method, and bringing local media to use in managing knowledge for the trial community by stimulating thoughts within the community and concerned agencies. It was found from the study that community media played a role in procedures for seeking for knowledge, creating knowledge, transferring knowledge and application in terms of message sender and message receiver, and being intermediate in building cooperation in community and community media including individual media, forum for talking and exchanging knowledge; the community radio would be driving force to stimulate the consciousness and to be a forum for the community to learn to manage media as a message sender and message sender to be consistent with community’s requirements and to have a chance that the message receiver would respond in all procedures of communication procedures.