การจัดการความรู้เพื่อพัฒนาการออกแบบผลิตภัณฑ์ และวิเคราะห์ศักยภาพธุรกิจชุมชน อำเภอดอยสะเก็ด จังหวัดเชียงใหม่

Abstract

The purposes of this research aim to study the community’s need about product and community’s potential development, to study product pattern concerning with concept, design methods, manufacturing procedure, local wisdom, attitude, environment, natural capital affecting to product pattern including knowledge management on community’s product development by design experts. Also, it is to provide the knowledge management to analyze the potential of marketing, manufacturing and community business operation on self-sufficiency economy basis by His Majesty the King Rama IX for sustainable life quality and community business development with knowledge management process and utilization of Qualitative Research and Participatory Action Research. The research sample groups are 46 groups from 14 sub-districts in Doi Saket district, Chiang Mai province. According to the study, it was found that the community needs to improve the products and potential within their group in order to develop knowledge and expertise in manufacturing and designing their further products. Also, for the study on product pattern and design method, the community business groups design and develop their products by giving opinion as the group president will be in charge of supervising the manufacturing and designing. On, manufacturing process, it is performed by instructing procedures from group president to members. After that, members will instruct to other members. On, community product knowledge management process and potential of management, marketing, manufacturing, and operating, it was found that after being instructed for variety of knowledge from researchers and lecturers including knowledge exchanging session, community business groups have become more prepared to improve themselves and to perform with better effectiveness. Also, they are able to apply self-sufficiency economy concept for their business, operations and community business for sustainability.