การตลาดดิจิทัลเพื่อส่งเสริมและยกระดับผลิตภัณฑ์เซรามิกจากเตา อินทขิล ชุมชนหมู่บ้านอินทขิล อำเภอแม่แตง จังหวัดเชียงใหม่

Abstract

This research titled was Digital marketing for promote the ceramic product using Intakhil Kiln at Intakhil Community, Mae Taeng, Chiang Mai.The objective of this digital marketing research project was to innovate the local ceramic producers and to operate the digital marketing for the ceramic products using Inthakhil Kiln. This also explored the producers satisfactions after applying the digital marketing to increase the sales opportunities of the ceramic products using Inthakhil Kiln at Inthakhil Community, Mae Taeng district, Chiang Mai. Muangkaen Pattana Municipality, a ceramic producer was purposed to create the variety of channel of distributions by applying the social media channels to promote the the products and the Intakhil Kiln to attract broader consumers. After conducting an interactive digital marketing training, to promote the sales opportunities of ceramic product using Intakhil Kiln, and exploring the producers satisfaction after applying the digital marketing, the satisfaction ratio was presented in high level (x ̅ = 4.83)