กลวิธีทางวรรณกรรมที่ใช้นำเสนอภาพแทนเอเชียตามแนวคิด บูรพาคดีนิยม ในสื่อนิยมอเมริกันในศตวรรษที่ 21

Abstract

The objectives of this descriptive study were to examine the literary techniques used to represent Asian including people, places, and cultures based on the concept of Orientalism in American popular Media in the 21st century and to find out the most frequently-used techniques and possible reasons behind them. Besides, this study aimed at exploring racial and cultural factors which influence such representations. This study is based Said’s Orientalism as the theoretical framework in the analysis of the American popular media. To clarify, Orientalism refers to the construction of the East (Asia) based upon the binary opposition made between the superior West and the inferior East. The results of this study revealed that the portrayals of Asia in the American popular media, namely films, television, advertising, and comic books relies on the binary opposition which depicts Asia in association with exoticism, mystery, irrationality, and threat. Further, the literary techniques mostly used are repetition and symbolism found mostly in the films and television. Moreover, through the Orientalist lens, races and cultures of Asian (the Orient) are perceived as problematic and inferior to the West (the Occident). This might possibly open the door for Western imperialism in the modern era.