การพัฒนาระบบการตลาดดิจิทัลเพื่อการท่องเที่ยวในพื้นที่ ตำบลแม่วิน อำเภอแม่วาง จังหวัดเชียงใหม่

Abstract

Subject research “Developing a digital marketing system for tourism in Mae Win sub-district, Mae Wang district, Chiang Mai province” Objective 1) Build a digital marketing business model to promote tourism in Mae Win Subdistrict, Mae Wang District, Chiang Mai Province 2) Develop The digital marketing technology system to promote tourism in Mae Win sub-district, Mae Wang district, Chiang Mai province. Researchers surveyed training needs from 27 entrepreneurs found that most of the survey respondents were female. They are between 20-40 years old, graduated in Grade 3 and have a trading career. Information technology usage behavior Most of them use smartphones It is popular to use Facebook and website programs to read news. Messaging, Instagram, Twitter, YouTube, email, and Google, most of them have a daily frequency. Used to follow the news Most of them didn't have email before. The skills of the survey respondents are as follows: 1) Equipment operation skills. The survey respondents had a high level of computer-based skills. 2) Online media skills. They have a high level of expertise in using 3) the need for online media for digital marketing. Very level Demand for training in descending order is the application of online marketing, followed by the use of social media technology. And the use of information technology in daily life. From the survey results, the researcher organized 3 trainings: 1) marketing knowledge transfer training, it was found that The results of the analysis had a mean of 3.61, a standard deviation of 1.54, and the results of the survey on the satisfaction questionnaire were considered very satisfactory. 2) Training workshops on transferring knowledge on the use of digital technology and measuring the achievement of training requirements. The analyzes had a mean of 3.68, a standard deviation of 1.89, and the results of the summary satisfaction questionnaire were considered very satisfactory and 3) the training requirements. (Demand for using online media for digital marketing) and measuring the achievement of the training program, it was found that the analysis results were mean 4.47, standard deviation 1.46, and the results of the summary satisfaction questionnaire were considered very satisfactory. Showed that The speakers have the ability to clearly and effectively transfer knowledge to OTOP operators in Mae Win Sub-district, Mae Wang District, Chiang Mai Province. The researcher conducted a satisfaction assessment of the digital commerce implementation testing workshop of 25 participants. It was found that the overall average of the workshop of this project. 4.54 was rated at a high level of satisfaction.