การบูรณาการเทคโนโลยีตลาดดิจิทัลเพื่อส่งเสริมการตลาดของผลผลิตลำไยนอกฤดู

Abstract

Subject research "Integrating digital marketing technology to promote the marketing of off season longan produce" has the objective 1) Create a digital marketing business model of off-season longan produce. Ban Hong District, Lamphun Province 2) Develop a digital marketing technology system for off-season longan production. 3) Promote marketing channels with digital marketing technology 4) Transfer knowledge on longan production Digital marketing channels And management of digital technology systems for agricultural communities This research is a participatory action research of community agriculture, a team of local community leaders. To develop longan production plan Planning and creating marketing strategies Increasing marketing channels to raise income for longan growers outside the season. The research scope is as follows. 1) area boundary Conducted research in Ban Hong District, Lamphun Province. 2) The population was the off-season longan producer. Community enterprise groups, community leaders, representatives, interested parties Agency for Agriculture 3) The activities studied are Study from related documents and research Study the community context by interviewing relevant agencies or community leaders. Organize a learning exchange forum with questions related to the knowledge of off-season longan production. Planning for off-season longan production Marketing and community product distribution channelsTraining to provide knowledge on the direction of digital marketing models for communities and creating digital marketing business models from the SWOT analysis plan, BMC, Digital CRM.Develop digital marketing technology system based on SDLC (System Development Lift Cycle) development theory. Video on promoting product value Test, install and put into operation based on system development principles Based on the satisfaction of experts and users. Promoting products through technology, digital marketing and the use of social media Organize a workshop for transferring knowledge on the use of digital technology and business knowledge. So that the community can manage by themselves Evaluate the effectiveness of the project and draw conclusions. 4) The responsible unit is Chiang Mai Rajabhat University. And community enterprises in Ban Hong District, Lamphun Province